AI Insights · Timothy · October 2025
Top 5 Fashion Games on iOS in New Zealand Q3 2025
Explore the performance of the top five fashion games on iOS in New Zealand during Q3 2025, with insights into downloads, revenue, and active users.
During the third quarter of 2025, the fashion game category on iOS in New Zealand showcased diverse performance trends. Here's a closer look at how the top five applications fared.
Skincare Time: Makeover ASMR, developed by DO VAN HUY, demonstrated fluctuating weekly downloads, starting at 434 and peaking at 517 in mid-August before settling at 281 by the end of September. Revenue was sporadic, with a noticeable increase to $7 in mid-September. Active users saw a gradual decline from 1.1K to 904.
Chibi Dolls - Games for Girls from Brainytrainee Ltd experienced significant growth. Downloads surged from 39 in early July to 1.2K by the end of September. Revenue followed a similar upward trajectory, starting at $84 and reaching $447. Active users expanded remarkably from 251 to 2.7K.
Sort It Right: Relax Puzzle by Lemon Global Limited saw a late-quarter boost. Downloads increased from 250 to over 1.1K, with revenue appearing only in the final week at $4. Active users grew steadily, ending the quarter at 1.1K.
Acrylic Nails! by Crazy Labs maintained a consistent download rate, ranging from 72 to 355. Active users fluctuated mildly, peaking at 666 in early July before closing the quarter at 481.
Merge Fashion: Romance Story showed a mixed performance. Downloads decreased from 394 to 154, while revenue fell from $184 to $137. Active users also saw a decline from 694 to 451.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the fashion game market on iOS in New Zealand. For more detailed data and analysis, visit Sensor Tower's platform.
